Freeride and racing collide once again at Red Bull Hardline 2025, and Norco is making sure its riders turn heads before they even drop in. With fully custom kits and bikes designed to reflect the unique styles of Gracey Hemstreet and Erice van Leuven, Norco’s latest Race Division setups push individuality to the forefront—without compromising the brand’s high speed DNA.
Custom Builds Inspired by Speed and Style
For Norco’s Race Division athletes, Hardline is more than just a race—it’s a proving ground that blends freeride with race ready precision. The event’s massive jumps, gnarly rock gardens, and unpredictable conditions demand not only skill but confidence, and what better way to set the tone than with custom built bikes and kits that reflect each rider’s personal style?
Erice van Leuven’s Build
A tribute to her great-grandfather, Bob McKay—New Zealand’s first-ever jet pilot. The camo and aviation-inspired color scheme pays homage to the Gloster Meteor NZ6001, the Allied forces’ first operational jet fighter. Fast in the air, fast on the ground—Erice’s setup is all about speed and precision.
Gracey Hemstreet’s Build
A fusion of moto culture and modern fades, Gracey’s look embodies raw power and confidence. The Norco “N” stands bold across her back, while flame graphics streak across her kit and bike. And, of course, there’s plenty of pink—because if you’ve seen Gracey ride, you know she brings the heat.
“Having two other female athletes to ride with at the races and outside the races is going to be awesome. We’re all quite freeride, so it’ll be fun downtime while still working on the bike together.”
– Erice van Leuven
Hardline 2025: Where Racing Meets Freeride
With Tasmania’s brutal terrain as the backdrop, Hardline has become the ultimate test of freeride and racecraft. The race demands equal parts precision, confidence, and creativity, making it the perfect stage for Norco’s Race Division athletes to push their limits.
“I’m up for the challenge. It’s going to be crazy because 90% of the field is racers and we race each other all the time. I’m going to treat it just as a freeride event and try and be more steezy this year. I want to have a good time.”
– Gracey Hemstreet
Hardline always sets the tone for the year ahead, and Gracey and Erice aren’t just here to compete—they’re here to leave a mark.
Stay tuned on the weekend for AMB’s updates—this one is going to be wild.
