Canyon bikes heading to Australia
Canyon bikes are heading to Australia, with a new base in Melbourne to service the needs of their direct to consumer sales.
The well-known European MTB brand, Canyon, are making inroads to Australia. You might recognise the name from backing professional road teams, but also from the professional Topeak-Ergon MTB team, plus being the ride of choice for EWS riders like Fabien Barel.
Breaking away from the norm is central to everything that Canyon does, whether in bike design or the way the company does business. As a pioneer of direct sales within the industry, orders placed online at Canyon.com will be assembled at the Canyon.Factory in Koblenz, Germany, and sent straight to the doorsteps of riders in Australia. The new team at Canyon Australia & New Zealand will operate out of Melbourne and provide full support to customers in the region, from service queries to buying advice, in addition to representing Canyon at events from 2016 onwards.
Leading the team will be the new Australia & New Zealand Market Manager, Darryl Moliere:
“After following the Canyon brand for many years, I can honestly say that I am extremely excited and honoured to be the first Australian member of the global Canyon Crew. Having recently returned from a visit to Canyon.Home in Koblenz it was clear to see that the whole team there, from R&D right through to production and quality assurance, is focussed and driven to create the best bikes, as proven by the numerous awards and distinctions Canyon bikes have received already in Europe. To be able to offer these bikes to the Australian and New Zealand markets for the first time with a level of service that matches the product quality is going to be a new and exciting period for all cycling enthusiasts from Down Under.”
Darryl has made sure he’s getting to know the Canyon bikes first hand.For Canyon’s Head of Business Development & Business Intelligence, Ward Grootjans, the move represents a new challenge:
“We have been eyeing up Australia and New Zealand for a number of years and are now prepared for market entry. These two markets have great potential but require a different approach due to the physical distance away from our base in Germany. When visiting Australia a few months ago I was taken aback by how large and engaged the cycling community is. Talking to riders over there it was clear that Canyon will be most welcome! With Darryl on board we have a Market Manager with years of experience and with an open mind on changing the bike industry by introducing a direct seller like Canyon. We are excited to get started and be able to offer the full Canyon experience to our customers from day one.”
Establishing a presence for Australia and New Zealand continues Canyon’s international expansion beyond its European core. Alongside recent arrivals, South Korea and Japan, Canyon Australia & New Zealand becomes the 16th representative worldwide to provide a direct point of contact for local riders.
