Finishline introduces E-Shift Cleaner

Finish Line is excited to announce the creation of E-Shift™ Groupset Cleaner, the industry’s first degreaser designed specifically for use with electronic groupsets.

Over time, moisture, grit, and grime build up in electronic shifting systems, causing premature wear and loss of performance. E-Shift is designed to quickly and safely clean expensive electronic components to keep them operating at peak performance and extend component life.

“Electronic shifting is the next evolution in bicycle drivetrains and presents unique challenges with regards to maintenance,” says Hank Krause, President of Finish Line. “To answer these challenges, we developed a technologically advanced degreaser capable of safely and thoroughly cleaning the most sensitive components.”

Thanks to its unique formulation, E-Shift Groupset Cleaner can quickly and safely remove moisture, grit, and grime from any electronic groupset without worrying about damage to sensitive wires or expensive components. Due to its state of the art formulation, E-Shift quickly evaporates without leaving a residue, which means no need to rinse with water. Components are left completely clean and dry in minutes.

WHO ARE FINISHLINE?

Finish Line is a 25+ year old manufacturer of bicycle-specific lubricants and care products. The company enjoys a market leading position in over 50 different countries. Founded by Hank Krause, who still serves as the company’s President and CEO, Finish Line is headquartered in Hauppauge NY, with a sales office in Lakewood Colorado. www.velovita.com.au