GoPro® Launches HERO3+®. A Smaller, Lighter Evolution of Best Selling Camera

GoPro has today announced the availability of its latest line of cameras.

The GoPro HERO3+ line. With a smaller and lighter design and better battery life than various models, the GoPro HERO3+ is the most advanced GoPro yet.

GoPro® Launches HERO3+®

A Smaller, Lighter Evolution of Best Selling Camera

GoPro Enables New Era of Personal Content Capture & Sharing

SAN MATEO, CA (October 1, 2013) ­­– GoPro<http://www.gopro.com> today announced the availability of its new HERO3+ line of cameras<http://www.gopro.com/products>, featuring a 20% smaller and lighter design and 30% better battery life than previous models. These upgrades combine with an improved lens and convenient new video capture modes to produce the most advanced and easy-to-use GoPro, yet. In addition, GoPro announced several new mounting accessories that further enable immersive content capture during any activity. The HERO3+ line of cameras and accessories are now available at GoPro.com<http://www.GoPro.com> and at select retailers worldwide.

GoPro is enabling people to capture and share life experiences in a way that was never before possible. Prior to GoPro, it was very difficult for anyone to capture content of themselves doing anything without having the help of someone else to film them. GoPro has enabled a new era of self-documentation whereby people can now easily wear or mount miniature ultra wide-angle GoPro cameras to record themselves doing just about anything, anywhere. The result is a surge of immersive user-generated and professional content made possible by the versatility and affordability of GoPro’s cameras and accessories. An average of three GoPro “tagged” videos are uploaded to YouTube every minute, and GoPro is used by the world’s leading production companies to help produce some of today’s most engaging film and television content.

Video: The HERO3+ Black Edition Camera – Smaller, Lighter, Mightier Still

In addition to being the best-selling camera globally in consumer markets*, GoPro’s HERO3 camera has also been the best-selling camera to professional production companies, on a volume basis. The National Academy of Television Arts & Sciences recently awarded the HERO3 camera an Emmy for its contributions to filmmaking and television production.

“We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next,” remarks award winning producer, Mark Burnett.

“The HERO3+ illustrates GoPro’s commitment to innovation. We took the world’s best-selling ultra compact camera and made it better because we’re relentless in our pursuit of delivering the best possible user experience to our customers. We saw that we could make the HERO3+ significantly smaller and lighter while at the same time increasing battery life 30%. We saw the opportunity to design a sharper lens, so we did it–improving GoPro’s already highly regarded image quality. And we thought up exciting new features like SuperView, which enables the world’s most immersive wide-angle video. These are all features that we as passionate GoPro users want for ourselves, and we’re excited to share them with our customers around the world,” said Nicholas Woodman, Founder and CEO of GoPro.

The HERO3+ Black Edition – The Most Advanced GoPro Camera Yet.

· Innovative new housing yields a 20% smaller and lighter overall package when camera is installed in housing (waterproof to 40m)

· 30% longer battery life

· 4x faster Wi-Fi for quicker transfer and playback of photos and videos from your HERO3+ camera to your mobile device when using the GoPro App

· SuperView is a new video mode that captures the world’s most immersive wide-angle perspective

· Auto Low Light mode intelligently adjusts frame rate for varying lighting conditions

· A new lens for sharper video and improved image quality

The HERO3+ Silver Edition – 2x More Powerful.

· 2x faster image processor than the HERO3: Silver Edition

· Enables 1080p60 and 720p120 fps video

· Innovative new housing yields a 15% smaller and lighter overall package when camera is installed in housing (waterproof to 40m)

· 4x faster Wi-Fi for quicker transfer and playback of photos and videos from your HERO3+ camera to your mobile device when using the GoPro App

New Mounts, More Versatility, Better Content

GoPro is the world’s 2nd largest camera accessory brand* thanks to its industry-leading line of wearable and gear-mountable accessories. Mounts<http://www.gopro.com/mounts> and accessories<http://www.gopro.com/accessories> are key to enabling the life-capture creativity of millions of GoPro customers around the world. GoPro announced today several new mounts, including:

· Jaws: Flex Clamp – A quick way to clamp your GoPro camera to a variety of objects. Use the optional opposable neck to achieve a wide range of camera positioning and adjustability. Jaws securely grips irregular shapes and super slim objects thanks to its innovative design.

· Junior Chesty (Chest Harness) – A smaller version of our adult-sized Chest Harness. Perfect for kids ages 3+, the Junior Chest Harness is great for capturing immersive footage of a child’s world from their perspective—from skiing and skateboarding to slides and swings.

· Head Strap & QuickClip – The QuickClip is a new accessory that now comes bundled with GoPro’s Head Strap. The QuickClip enables ultra-compact, low-profile mounting to baseball hats, belts and other objects ranging in thickness from 3mm to 10mm.

Check out other new mounts and accessories at: www.gopro.com/products<http://www.gopro.com/products>

Australian pricing:

Black – A$529 inc GST

Silver – A$429 inc GST

Awesome Edits Made Easy: GoPro Studio 2.0

While HERO3+ cameras and accessories make it easy to capture incredible footage, GoPro Studio 2.0 makes it easy to edit and share incredible videos. New to Studio 2.0 are GoPro Edit Templates–customizable templates of some of GoPro’s best videos made available for free to users. It’s as easy as picking out a GoPro video you like and dropping your own GoPro clips into the pre-made edit template. Killer soundtracks are included and all the edits are stylishly timed to the music by GoPro’s famous production team. Now anyone can easily create professional-looking videos, making it more fun than ever to GoPro.

Studio 2.0

· Simple to use storyboard-based video editing software for Windows or Mac

· Manually create a video with transitions, titles, and soundtrack, or

· Use GoPro Edit Templates to quickly create professional-looking videos based upon edits originally produced by GoPro’s acclaimed production team

Studio 2.0 is available for free download on GoPro.com

About GoPro

GoPro makes the world’s best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. GoPro’s HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro’s products are sold in more than 35,000 stores in over 100 countries worldwide and direct via GoPro.com.

GOPRO® and HERO® are trademarks or registered trademarks of Woodman Labs, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners.

* Source: The NDP Group Digital Imaging and Camcorder Report & Internal GoPro Sales Data